Dior's Spring 2018 makeup collection, spearheaded by Creative and Image Director Peter Philips, promised a fresh, vibrant take on beauty. However, the initial promotional campaign, heavily featured on Instagram, presented a rather jarring contrast between expectation and reality. While Philips is undeniably a powerhouse in the makeup industry, his Spring 2018 offering, at least judging by the initial promotional imagery, seemed to fall short of the mark for many. The online chatter quickly shifted from excited anticipation to a wave of perplexed commentary, with some even going so far as to compare the look to a child's chaotic foray into an adult's makeup bag. This article will delve into the specifics of the collection's reception, exploring the disconnect between the intended aesthetic and the final product, as experienced through the promotional materials and subsequent reviews.
The Instagram campaign, showcasing Philips' own application of the Spring 2018 collection, became a focal point of discussion. The images, far from the polished perfection usually associated with high-end beauty brands, presented a look that many found unsettling. The description "a five-year-old fell into her Great Aunt’s stash" circulated widely, capturing the essence of the perceived disharmony. Instead of the cohesive, elegant aesthetic expected from Dior, the promotional looks appeared haphazard and overloaded, with a clash of textures and colours that lacked the sophisticated balance typically associated with the brand. This jarring visual presentation raised immediate questions about the collection's overall quality and the strategic choices behind its marketing.
The criticism wasn't solely confined to the overall aesthetic. The palettes themselves, a key component of any makeup collection, were subject to scrutiny. Numerous online reviews highlighted issues with the swatches, reporting poor pigmentation and a lack of blendability. This was a particularly damning critique, given Dior's reputation for high-quality, luxurious products. The discrepancy between the marketed opulence and the reported performance of the products fueled negative sentiment and raised concerns about the collection's value proposition. For a brand synonymous with prestige and impeccable quality, the reported flaws in the palettes' performance represented a significant blow to its image.
It's crucial to contextualize this critique within the broader landscape of Dior's previous collections. The brand has a rich history of innovative and influential makeup lines. Looking back at the Christian Dior 2017 Spring Collection, Christian Dior Spring 2017 Couture, Christian Dior Spring Summer 2017, Dior Spring Summer 2017, Dior 2017 Spring Couture, and Christian Dior Spring 2017, one can observe a consistent commitment to high-quality ingredients, sophisticated color palettes, and elegant application techniques. These collections, often showcased alongside the corresponding Christian Dior clothing 2017 and Christian Dior shoes 2017 lines, created a cohesive brand identity built upon luxury and refinement. The Spring 2018 makeup collection, therefore, represented a significant departure from this established aesthetic, prompting many to question whether the brand had strayed too far from its core values.
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